Royal Caribbean’s loyalty program is known as the Crown & Anchor Society and, much like the other cruise loyalty programs, the first tier starts after the first cruise. I’ve never personally sailed on a Royal Caribbean cruise before but their reputation of building enormous megaliners is well documented. It was founded in 1969 by three shipping companies and their first newbuild cruise ship, the Song of Norway, set sail in 1970. Nowadays, you can recognize a Royal Caribbean cruise ship by a “of the Seas” in their names. Adventure of the Seas, Grandeur of the Seas, Navigator of the Seas… very magestic.
These days, the largest cruise ships are Royal Caribbean ships – the Oasis of the Seas and its sister ship Allure of the Seas (December 2010). With a capacity of 5,400 passengers, it makes other ships look downright tiny. Let’s take a look at the details of the Crown and Anchor Society.
After your first completed cruise, you’ll have Gold status. Gold status cruisers get an Ultimate Value Booklet on-board plus savings certificates (coupons) every quarter. In booking cruises, you get extra cruise credits for suites, for 12-night or longer cruises, plus access to the Crown & Anchor Society Desk and Member-only sections of the website.
After your fifth completed cruise credit, you’ll have Platinum status. Platinum status gets all the benefits of Gold status plus a private departure lounge, priority check-in where available, access to a Platinum & Diamond Event, robes for use onboard when available and a signature lapel pin. There is a special number you can call for pre-cruise benefits, 888-437-1953, as well as a complimentary custom air fee and discounts on balcony and suites. You will also receive matching Captain’s Club member recognition on RCL sister lines, Celebrity Cruises and Azamara Cruises.
After your tenth completed cruise credit, you’ll have Diamond status. Diamond status is the second highest status level and includes all the benefits of Gold and Platinum status, plus priority wait lists, access to the Diamond Lounge on Freedom-Class ships and Oasis of the Seas and Allure of the Seas. You get priority departure, plus access to an exclusive Nightly Diamond Event in the Diamond Lounge, plus a special premium breakfast and a dedicated staff member.
Diamond Plus Status
After your twenty-fourth completed cruise credit, you’ll have Diamond Plus status, the highest status level. Diamond Plus cruisers get concierge lounge access, behind-the-scenes tours, a personalized amenity, plus preferred seating in the main dining room. You also get a membership card, luggage tags, a lapel pin, plus extra Diamond Plus benefits at 50th, 75th and 100th completed cruise credits.
June 2010 Improvements
Earlier this month, RCI announced enhancements to their Crown and Anchor Society that allow cruise goers the ability to book their next cruise while on board a current cruise, while giving them access to discounts and receipt of onboard credit. Cruise Reviews covered the enhancements.
Overall, the Royal Caribbean Crown and Anchor Society is not much different from other cruise loyalty programs.