On Tuesday, Delta Airlines announced that miles accumulated under their SkyMiles loyalty program will no longer expire, effective January 1, 2011. Before this announcement, they expired 24 months after the member’s last qualifying activity.
It’s an interesting move because airlines don’t like keeping a lot of miles on the books, especially for people who don’t seem to be active customers. A mile in a customer’s account represents a liability, businesses hate liabilities.
Will this actually entice new passengers? Not sure, but then again I’m not an “industry expert.” 24 months is a long time and as someone who doesn’t fly Delta, it won’t make me pick them over another carrier simply because I know my miles will never expire.